Keycare appoints new Head of Automotive Sales

24th April 2017 – Keycare, the UK’s leading expert in key insurance, recovery and assistance products and services, has appointed Marcus Dixon to the role of Head of Automotive Sales, to drive growth strategies, and provide dedicated support for Keycare’s automotive partners.


Marcus has over 25 years’ automotive experience, 9 of which are within the insurance industry.  He joins Keycare from his previous role of Head of Corporate Sales for AXA’s automotive insurance products group Global Insurance Management, where he was responsible for managing the relationships with the Top 200 motor groups and vehicle manufacturers within the UK, as well as leading the development of new products as part of AXA’s Product Innovation Panel.  Marcus has also previously held senior automotive positions at AutoProtect, JD Concepts, MAPFRE Abraxas, and Blue Motor Finance.


Marcus’s appointment is part of an ambitious strategic plan for Keycare to drive significant and sustainable growth within the automotive sector.  Working with Dealer Groups, Manufacturers, Automotive Finance and Lease Companies to assist them in selling and raising awareness of key insurance, and delivering solutions to customers that enhance brand value and customer loyalty, as well as delivering risk free additional income.


David Robertson, CEO of Keycare, comments: “The automotive sector is a highly competitive market, with dealerships seeking to differentiate their service proposition.  The added value benefits key insurance can deliver in terms of customer experience and loyalty is a proven concept, and we are driven to take our experience to date and use it as a platform to expand our presence within the automotive sector.  Marcus has a proven track record of innovative sales leadership and client relationship management with many of the UK’s leading automotive dealerships, making him a great resource for our clients and valuable asset to our business as we look to develop both new and existing relationships.”


Marcus said: “I am extremely excited to be taking on this new role.  Keycare offers me the opportunity to use my expertise and challenge my abilities, whilst achieving company goals through an innovative and entrepreneurial sales leadership style.  This is an exciting time for both Keycare and the automotive sector where customer experience and customer retention are key to helping dealers stay ahead of the competition.”

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