PR Campaign Evaluation
We believe evaluation is a crucial part of any PR programme. At the outset of activity we will propose and agree the metrics by which results should be judged, and we provide detailed evaluation reports as standard. We evaluate regularly during the campaign, using the outcome not just as a measure of success, but as a guide to keep activity on course, and know when to change tack if necessary.
PR campaign evaluation should be about verifying that the right messages are being heard by the intended audience. Our standard set of metrics include message delivery, reach and frequency for traditional media PR evaluation, as well as analytics to measure digital PR tactics.