Internal Communication is an important component of maintaining a motivated and productive workforce. As well as its benefits as a part of human resources policy, it plays a vital part in a successful external communications strategy.
Consistency is crucial in communications and after putting hard work into crafting and delivering messages externally, these should be reinforced internally. It’s a relatively simple step which can often be overlooked. For instance, take a scenario where an article appears in the press announcing the launch of a new product or service: a potential customer calls your company because they are interested in it, and the person they speak to doesn’t know anything about it. Potential sale won through external PR; potential sale lost through lack of internal communication.
Having worked for big blue chip organisations with thousands of employees, we can do all singing all dancing internal communications programmes, or just work with you to devise a process for a small business that makes sure everyone is in the loop, feels part of the team and can represent your values in the best possible way.