How to measure PR – effective ways to understand the return on PR investment.

How to measure PR? How can you measure the goodwill that you generate for a brand? There are some effective ways for clients and companies to get a handle on the return they are getting on their PR investment. Here are just a few: Continue reading

Top Tips for Writing a Successful Industry Awards Entry

At Spotlight Consulting we have worked with clients to write and submit hundreds of award entries over the years and have an excellent track record of getting them shortlisted. So what’s the key to writing a winning award entry? These tips might just point you in the right direction. Continue reading

8 reasons to hire a PR agency

As you would expect of someone passionate about the power of PR, my eye was instantly drawn to a recent headline entitled ‘8 Reasons Not to Hire a PR Firm’. I read on with some trepidation and whilst I obviously did not agree with the overriding principle, some of what the author had to say did actually make sense to me. So here are my 8 reasons to hire a PR agency … Continue reading