Strong take-up for Sterling’s e-trade product: Quote volumes increase 20 per cent in just four weeks


Sterling Insurance Group, the high net worth and commercial SME specialist, has seen strong initial demand for its first ever e-trade proposition – ‘e-trade…your way’ – launched on 6 April this year.


In its first month, the e-trade service made a significant difference to Sterling’s overall quote volumes – increasing them by nearly 20 per cent in April. It is also providing new options for brokers who wish to trade electronically and until now have been unable to place business or obtain quotations with Sterling, particularly from those who are using the Acturis platform.


Despite the flurry of activity following the launch, Sterling has been able to back up its commitment to quality and service by honouring its promise to meet 100 per cent of referrals within 30 minutes.


Nicholas Hartley, Property and Casualty Underwriting Manager at Sterling Insurance Group who is leading the e-trade initiative, comments: “It’s very early days, but the initial response has exceeded our expectations; a great compliment and one which has in no way affected our determination to keep service and quality at the heart of our offering. We have been actively listening to brokers’ suggestions on how the offer can be made even better and we have already made some small improvements to the platform on the back of initial feedback. We are also working hard to help brokers with their understanding of the system, for instance in the last four weeks the e-trade team has delivered three webinars to over 90 brokers. We are feeling very encouraged by the results so far.”


Sterling’s e-trade service gives brokers significant choice and flexibility by enabling them to trade in three different ways – through Acturis, Sterling’s own extranet or via Sterling’s experienced e-trade underwriting team.


E-trade…your way doesn’t compromise on the quality of the product or take away the human element from broker relationships. Unlike other offerings on the market, there is one rating system that applies to all three channels and Sterling’s award-winning underwriting team is on hand to support brokers whatever option they choose.


The service has three new commercial e-trade products aimed at Shops (Packaged Executive Retail), Offices (Packages Executive Professions) and Property Owners (Packaged Executive Asset).


Brokers who are interested in Sterling’s e-trade initiative can get more information by visiting the website: Sterling will also be visiting BIBA in Manchester on 13th and 14th May 2015 and can be found at stand B20.




Media contacts:

For further information please contact SJ Douglas at Spotlight Consulting on 07909546104 or



About Sterling Insurance Group

Sterling Insurance is a UK subsidiary of leading French mutual insurance group Covéa, who are number 1 for property and liability insurance in France and served over 11.3 million policyholders, with earned premiums of €16.5bn in 2014.

Sterling Insurance provides a diverse range of niche insurance products including: Mid and High Net Worth Household; SME Commercial; Short term income Protection; Personal Accident; and Life from its regional offices around the UK. It also provides insurance administration and technology services to some of the country’s largest financial institutions. Its 2014 turnover was 151 million GBP and it has 387 employees, with the majority based at its offices in West Malling, Kent.



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