Sterling Launches First e-trade Service: Quality products; three routes to trade


Sterling Insurance Group, the high net worth and commercial SME specialist, has launched its first e-trade proposition for brokers called ‘e-trade…your way’.


The new service goes live this week and gives brokers significant choice and flexibility by enabling them to trade in three different ways – through Acturis, Sterling’s own extranet or via Sterling’s experienced e-trade underwriting team. Unlike other offerings on the market, this is an integrated system that applies to all of the trading platforms.  Sterling’s award-winning underwriting team will be on hand to support brokers whatever option they choose.  The team will be available for service referrals, with a 30 minute guaranteed response time.

The service, which is available from 1st April, kicks off with three new commercial e-trade products aimed at Shops (Packaged Executive Retail), Offices (Packages Executive Professions) and Property Owners (Packaged Executive).

Nicholas Hartley, Property and Casualty Underwriting Manager at Sterling Insurance Group who is leading the e-trade initiative, comments: “Brokers who trade electronically want their referrals dealt with faster, they want service and they want choice. Other e-trade options either channel brokers down a particular route, or only give them a pared-back version of products and very little “human” support.

“Importantly now for the first time the same quality products and service that Sterling has established a strong reputation for over the years will now also be available online.  We think that you can have excellent service within an e-trade offering. e-trade…your way doesn’t compromise on the quality of the product or take away the human element that is essential to our relationship with our brokers. It offers a choice of channels and most importantly it gives them the ability to choose a manual option and have direct access to an experienced underwriting team at any point during the process.”

Brokers who are interested in Sterling’s e-trade initiative can get more information by visiting the website:


Media contacts:

For further information please contact SJ Douglas at Spotlight Consulting on 07909546104 or

About Sterling Insurance Group

Sterling Insurance is a UK subsidiary of leading French mutual insurance group Covéa, who are number 1 for property and liability insurance in France and served over 11.3 million policyholders, with earned premiums of €16.5bn in 2014.

Sterling Insurance provides a diverse range of niche insurance products including: Mid and High Net Worth Household; SME Commercial; Short term income Protection; Personal Accident; and Life from its regional offices around the UK. It also provides insurance administration and technology services to some of the country’s largest financial institutions. Its 2014 turnover was 151 million GBP and it has 387 employees, with the majority based at its offices in West Malling, Kent.



Comments are closed.