Sterling Appoints New Regional Development Manager for the West Midlands


Sterling Insurance Group, the high net worth and commercial SME insurance specialist, has appointed Pauline Palmer as a Regional Development Manager for the West Midlands and South Wales region, reporting to Kirk Peattie, Sterling’s Birmingham Branch Manager.

Pauline has over 27 years’ experience in the insurance industry with particular expertise in the SME market. She has joined Sterling from broker network, Purple Partnership where she was instrumental in supporting regional brokers to develop their business. Prior to this, she worked at online insurance marketplace, Powerplace having previously worked as a personal lines broker.

Pauline joins Sterling’s West Midlands team at an exciting time in its development. In the last year it has increased new business income by 14%, invested in new offices and taken on 6 new staff. Pauline’s priorities will be to support the existing BDM team to grow and develop yet further, with a particular focus on expanding into South Wales.

Kirk Peattie, Sterling’s Birmingham Branch Manager, comments: “We are really excited to have Pauline on board. She brings with her extensive experience in the SME market which will be invaluable as we look to grow and develop our business on High Net Worth and Commercial lines with brokers in our region.”

Pauline Palmer adds: “I am thrilled to be working for a company with such a strong reputation and commitment to developing its staff. This will be a challenging and exciting role, particularly as Sterling has such ambitious growth plans for the region.”


Media contacts

Victoria Roe at Spotlight Consulting on 07967 804140 or

SJ Douglas at Spotlight Consulting on 07909 546104 or

About Sterling Insurance Group

Sterling Insurance is a UK subsidiary of leading French mutual insurance group Covéa, who are number 1 for property and liability insurance in France and served over 11.3 million policyholders, with earned premiums of €16.5bn in 2014.

Sterling Insurance provides a diverse range of niche insurance products including: Mid and High Net Worth Household; SME Commercial; Short term income Protection; Personal Accident; and Life from its regional offices around the UK. It also provides insurance administration and technology services to some of the country’s largest financial institutions. Its 2014 turnover was 151 million GBP and it has 387 employees, with the majority based at its offices in West Malling, Kent.





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