Keycare appoints new Business Development Manager


Keycare, the UK’s leading expert in key cover recovery and assistance products and services, has appointed Sarah Powell to the new role of Business Development Manager, developing business across the UK.


Sarah has over 18 years’ experience in the insurance industry and joins Keycare from her previous role of New Business Manager at Derby based Smart Insurance. There she helped grow the business by developing existing partnerships, identifying prospects, winning new business and acting as part of the Executive Team. Previous employers have included TL Dallas, Lookers Leasing and Broker Network.


The appointment is part of an ambitious strategic plan for Keycare, the UK’s only insurance provider whose entire focus is key cover. Founded in 1977, the company provides bespoke, white-labelled key recovery to many leading distributors and insurers including Endsleigh, Forces Insurance and Chaucer Direct.


It is now looking to increase its visibility in both the household and motor insurance markets, where it believes there is a significant opportunity to partner with more insurers and brokers around the UK.  Its research shows that 45 per cent of UK consumers have had their keys lost or stolen at some point, with a third of incidents happening in the last year.  In a survey this year of more than 2000 consumers in the UK, seven out of 10 people said they would consider buying key insurance.


David Robertson, CEO of Keycare, comments: “We can prove from our work with existing partners that adding key care to a home or motor policy is seen as a valuable benefit by policyholders and has tangibly improved customer retention.  Sarah brings with her invaluable talent and experience to help us unlock the potential of this market opportunity and we are looking forward to working with her to grow our business further.”




Notes to editors


For further information please contact SJ Wrigley at Spotlight Consulting on 07909546104 or at



About Keycare Ltd

Keycare Ltd is the UK’s leading expert in the key recovery and assistance market. Commissioned by leading insurers and household name distributors, Keycare specialises in recovering lost or stolen keys for their customers.  Managing over 1.8 million policies, Keycare provides a bespoke, white labelled key recovery solution together with a 24 hour UK based helpline full incident management and dedicated account management.

Keycare creates genuine business benefits for its partners, generating valuable extra income and contributing to customer loyalty and retention.

Keycare is an independent family owned business and was founded in 1977. It is based in Shipley, West Yorkshire.  Underwritten by Ageas Insurance, Keycare Limited is authorised and regulated by the Financial Conduct Authority. FCA registration no. 309514.


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