Sterling is delighted to announce that it has won Best Customer Service Initiative at the CII’s first Public Interest Awards, which were revealed at a prestigious ceremony at LSO St Luke’s in London last week.

The Public Interest Awards have been introduced to recognise individuals, teams and organisations that have gone above and beyond to educate, inform and ultimately benefit buyers of personal and commercial insurance in the UK and the wider public.
Commenting on the awards, Dr Sandy Scott, CEO of the Chartered Insurance Institute, said:
“These awards celebrate all those who have gone above and beyond to educate, inform and ultimately benefit consumers of personal and commercial insurance in the UK. They are also a timely reminder of how good our profession can be, and I would like to take this opportunity to applaud all the finalists. Each of the entries demonstrated excellence in their specific area and has set the standard for their fellow insurance professionals to aim for.”
Sterling won the Best Customer Service initiative with its “Driving Claims to Settlement” entry. The initiative aimed to provide even faster and fairer settlements to customers and was achieved by taking each step in the customer’s claim experience and minimising delays at every point. The outcomes were exceptional with reduced customer duration times, reduction in payment delays and an increase in both customer and broker satisfaction results.

Accepting the award on behalf of Sterling, Garry Simmons, Head of Property and Liability claims said: “Despite broker feedback that our claims service was exceptional, we wanted to review and establish whether any areas of the claims process failed to add value or unduly hindered settlement. The initiative had some outstanding results. We are delighted to accept this award from the CII and particularly in such an important category. As a chartered insurer, we pride ourselves on our professionalism and the service we provide and this award is evidence of that.”