How to measure PR? How can you measure the goodwill that you generate for a brand? There are some effective ways for clients and companies to get a handle on the return they are getting on their PR investment. Here are just a few: Continue reading
At Spotlight Consulting we have worked with clients to write and submit hundreds of award entries over the years and have an excellent track record of getting them shortlisted. So what’s the key to writing a winning award entry? These tips might just point you in the right direction. Continue reading
How do you get press coverage for your product or service? Here’s our beginners guide to media relations. Continue reading
Are press releases still a valid way of disseminating news, or should they be consigned to history as an antiquated business tool? Continue reading
VFM Services, the UK’s leading desktop counter fraud specialist is delighted to announce the launch of its highly successful conversation management solution in Canada. Continue reading
VFM Services, the desktop counter fraud services provider, has announced the launch of training courses aimed at lenders and intermediaries to counter mortgage fraud. Continue reading
As you would expect of someone passionate about the power of PR, my eye was instantly drawn to a recent headline entitled ‘8 Reasons Not to Hire a PR Firm’. I read on with some trepidation and whilst I obviously did not agree with the overriding principle, some of what the author had to say did actually make sense to me. So here are my 8 reasons to hire a PR agency … Continue reading
Spotlight Communications celebrated its eighth birthday this month. Continue reading